Cognitive Weariness
The scale measures the degree to which a person feels he/she is having difficulty thinking and concentrating. The measure is composed of five, seven-point Likert-type items.
View ArticleDepletion of Energy (Mental & Emotional)
The level of mental and emotional demands experienecd in performance of a task are measured with three, seven-point items.
View ArticleDecision-Making Style
How much a person based a particular decision on his/her feelings and intuition at one extreme or thinking and reasoning at the other is measured using three, seven-point semantic differentials.
View ArticleAnalytic/Holistic Thinking (Perception of Change)
Composed of six, seven-point Likert-type items, this scale measures a person’s belief that the future is unpredictable.
View ArticleResource Demands of the Task
Three, seven-point questions measure how much effort and attention a person felt was required in a particular task.
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View ArticleCognitive Resource Demands
The ease with which a person processes and understands some particular information is measured with three seven-point items.
View ArticleDecision Readiness
The scale has three, seven-point Likert items that measure a mental state which prepares a person to more efficiently engage in a preferential decision.
View ArticleEngagement in Reading About the Brand
This Likert-type scale measures the degree to which a consumer expresses being deeply involved when reading information about a particular brand. A three-item and a six-item version are descr
View ArticleAnthropomorphism of the Object
How much a person believes that a particular object seems to have humanlike qualities and intentions is measured with nine, seven-point items.
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